Our vision is to be the leading provider of alternative bill payments across mobile phone, cable & internet and utility household bill categories.
Our Mission
We convert user engagement into payment.
Our Purpose
To drive mass market adoption of our platform by consistently delivering value to and delighting our users, service providers and marketing partners..
- We believe in being receptive to new ideas, opinions or arguments and embracing change.
- We adhere to moral and ethical principles and soundness of moral character, both in our business and personal lives.
- We are polite in all circumstances and focus our emotions on ideas and not our colleagues.
- We believe that each of us has something to teach and to learn and leave our egos behind when dealing with others.
- We believe that nothing is impossible and remain steadfast and persistent in our search for greatness.
- We believe that all humans are equal and that heterogeneity leads to better output as an organization.
- While we appreciate the efficiency of remote work, we believe strongly in the bonds forged by eating, drinking and laughing together.
Adfone, Inc. was founded in 2015
Play2Pay began life as ‘Adfone, Inc.’ in 2015, with founder and CEO Brian Boroff’s vision that mobile phone users could pay their service provider bills by watching ads and videos and completing special offers on their devices.
Play2Pay’s Founder & CEO, Brian Boroff
In 2020, apps and games become the dominant revenue stream for the company leading to further investment and focus on driving user acquisition and engagement for mobile app and game developers.
The Play2Pay Brand
With this expanded vision in mind, Adfone was reborn as Play2Pay, a name which better encompasses the vast possibilities that lie ahead for our unique sponsored engagement platform.