About Play2Pay™
The Play2Pay™ Vision

Our vision is to create a global platform that provides billions of consumer end-users with a fun and rewarding alternative for making payments.

Our Mission

We convert user engagement into payment.

Our Purpose

To drive global mass market adoption of our platform by consistently delivering value to and delighting our users, service providers and brands.

We have seven core values that represent who we are and how we work.
play2pay mobile payments app core values
We have seven core values that represent who we are and how we work.
From Adfone, Inc. to Play2Pay™

Adfone, Inc. was founded in 2015

From Adfone, Inc. to Play2Pay™

Play2Pay™ began life as ‘Adfone, Inc.’ in 2015, with founder and CEO Brian Boroff’s vision that mobile phone users across the globe could pay their service provider bills by playing games, watching videos and completing special offers on their devices.

International Expansion

Play2Pay™’s Founder & CEO, Brian Boroff

International Expansion

In 2020, it became evident through Play2Pay™’s international expansion that the successful white-label platform CEO Brian Boroff and his team had built would work for service providers in other industries such as Utilities, Cable/Internet and Financial Services, as the same platform combines mobile monetization, app engagement and gamification to facilitate payments to service providers.

Rebirth as Play2Pay™

The Play2Pay™ Brand

Rebirth as Play2Pay™

With this expanded vision in mind, Adfone was reborn as Play2Pay™, a name which better encompasses the vast possibilities that lie ahead for our unique platform.


Learn about the people behind Play2Pay™, and their extensive experience from some of the most exclusive tech companies.


The Play2Pay™ team is growing and there couldn’t be a more exciting time to join us! Check out our current vacancies and apply today.


Our business partners, like Fyber and Tapjoy, are revolutionizing the financial tech industry. Here’s what they have to say about us.