Our vision is to create a global platform that provides billions of consumer end-users with a fun and rewarding alternative for making payments.
Our Mission
We convert user engagement into payment.
Our Purpose
To drive global mass market adoption of our platform by consistently delivering value to and delighting our users, service providers and brands.
- Openness
We believe in being receptive to new ideas, opinions or arguments and embracing change.
- Integrity
We adhere to moral and ethical principles and soundness of moral character, both in our business and personal lives.
- Respect
We are polite in all circumstances and focus our emotions on ideas and not our colleagues.
- Humility
We believe that each of us has something to teach and to learn and leave our egos behind when dealing with others.
- Tenacity
We believe that nothing is impossible and remain steadfast and persistent in our search for greatness.
- Diversity
We believe that all humans are equal and that heterogeneity leads to better output as an organization.
- Conviviality
While we appreciate the efficiency of remote work, we believe strongly in the bonds forged by eating, drinking and laughing together.
Adfone, Inc. was founded in 2015
Play2Pay™ began life as ‘Adfone, Inc.’ in 2015, with founder and CEO Brian Boroff’s vision that mobile phone users across the globe could pay their service provider bills by playing games, watching videos and completing special offers on their devices.
Play2Pay™’s Founder & CEO, Brian Boroff
In 2020, it became evident through Play2Pay™’s international expansion that the successful white-label platform CEO Brian Boroff and his team had built would work for service providers in other industries such as Utilities, Cable/Internet and Financial Services, as the same platform combines mobile monetization, app engagement and gamification to facilitate payments to service providers.
The Play2Pay™ Brand
With this expanded vision in mind, Adfone was reborn as Play2Pay™, a name which better encompasses the vast possibilities that lie ahead for our unique platform.