About Play2Pay
The Play2Pay Vision

Our vision is to be the leading provider of alternative bill payments across mobile phone, cable & internet and utility household bill categories.

Our Mission

We convert user engagement into payment.

Our Purpose

To drive mass market adoption of our platform by consistently delivering value to and delighting our users, service providers and marketing partners..

Seven core values that represent who we are and how we work.
play2pay mobile payments app core values
Seven core values that represent who we are and how we work.
From Adfone, Inc. to Play2Pay

Adfone, Inc. was founded in 2015

From Adfone, Inc. to Play2Pay

Play2Pay began life as ‘Adfone, Inc.’ in 2015, with founder and CEO Brian Boroff’s vision that mobile phone users could pay their service provider bills by watching ads and videos and completing special offers on their devices.

Mobile App & Game Focus

Play2Pay’s Founder & CEO, Brian Boroff

Mobile App & Game Focus

In 2020, apps and games become the dominant revenue stream for the company leading to further investment and focus on driving user acquisition and engagement for mobile app and game developers.

Rebirth as Play2Pay

The Play2Pay Brand

Rebirth as Play2Pay

With this expanded vision in mind, Adfone was reborn as Play2Pay, a name which better encompasses the vast possibilities that lie ahead for our unique sponsored engagement platform.


Learn about the people behind Play2Pay, and their extensive experience from some of the most exclusive tech companies.


The Play2Pay team is growing and there couldn’t be a more exciting time to join us! Check out our current vacancies and apply today.


Our business partners, like Fyber and Tapjoy, are revolutionizing the financial tech industry. Here’s what they have to say about us.