Our Team
The Experienced Play2Pay Team
Based in Miami, Florida, the Play2Pay team has extensive international monetization, gamification and engagement experience.
![](https://play2pay.com/wp-content/uploads/2023/06/brian.png)
Brian Boroff
FOUNDER & CEO
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
![](https://play2pay.com/wp-content/uploads/2023/06/alexb-scaled.jpg)
Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
![](https://play2pay.com/wp-content/uploads/2023/06/anthony-scaled.jpg)
Anthony Ford
VP PRODUCT
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola
![](https://play2pay.com/wp-content/uploads/2023/06/ana-scaled.jpg)
Ana Rocha
DIRECTOR, GROWTH MARKETING
![](https://play2pay.com/wp-content/uploads/2023/06/sean-scaled.jpg)
Sean Eyen
DIRECTOR, MONETIZATION
![](https://play2pay.com/wp-content/uploads/2023/06/Mitchell2-scaled.jpg)
Mitchell Kelman
DIRECTOR, ENGINEERING
![](https://play2pay.com/wp-content/uploads/2023/06/daria-scaled.jpg)
Daria Belardo
FINANCIAL CONTROLLER
![](https://play2pay.com/wp-content/uploads/2023/06/vini-scaled.jpg)
Vinicius Soares
CUSTOMER SERVICE MANAGER
![](https://play2pay.com/wp-content/uploads/2023/06/vitor-scaled.jpg)
Vitor Wagner
DIGITAL MARKETING ASSOCIATE
![](https://play2pay.com/wp-content/uploads/2023/06/Miguel-scaled.jpg)
Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/noah-scaled.jpg)
Noah Seidman
SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/ros-scaled.jpg)
Rosalyn Blanco
SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/alex-scaled.jpg)
Alex Vila
SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/brian.png)
Brian Boroff
FOUNDER & CEO
![](https://play2pay.com/wp-content/uploads/2023/06/alexb-scaled.jpg)
Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER
![](https://play2pay.com/wp-content/uploads/2023/06/anthony-scaled.jpg)
Anthony Ford
VP PRODUCT
![](https://play2pay.com/wp-content/uploads/2023/06/ana-scaled.jpg)
Ana Rocha
DIRECTOR, GROWTH MARKETING
![](https://play2pay.com/wp-content/uploads/2023/06/sean-scaled.jpg)
Sean Eyen
DIRECTOR, MONETIZATION
![](https://play2pay.com/wp-content/uploads/2023/06/Mitchell2-scaled.jpg)
Mitchell Kelman
DIRECTOR, ENGINEERING
![](https://play2pay.com/wp-content/uploads/2023/06/daria-scaled.jpg)
Daria Belardo
FINANCIAL CONTROLLER
![](https://play2pay.com/wp-content/uploads/2023/06/vini-scaled.jpg)
Vinicius Soares
CUSTOMER SERVICE MANAGER
![](https://play2pay.com/wp-content/uploads/2023/06/vitor-scaled.jpg)
Vitor Wagner
DIGITAL MARKETING ASSOCIATE
![](https://play2pay.com/wp-content/uploads/2023/06/Miguel-scaled.jpg)
Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/noah-scaled.jpg)
Noah Seidman
SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/ros-scaled.jpg)
Rosalyn Blanco
SOFTWARE ENGINEER
![](https://play2pay.com/wp-content/uploads/2023/06/alex-scaled.jpg)
Alex Vila
SOFTWARE ENGINEER