Our Team
The Experienced Play2Pay™ Team
Based in Miami, Florida, with operations in the UK, Singapore and Indonesia, the Play2Pay™ team has extensive international monetization, gamification and engagement experience.
Brian Boroff
FOUNDER & CEO
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
Rodolfo Novarini
Chief Commercial Officer
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola
Alex Hurd
VP GROWTH
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola
Anthony Ford
DIRECTOR OF PRODUCT
- 15+ years of experience at Microsoft leading the development of Bing’s advertising platforms
- Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment
- Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation
Daria Belardo
FINANCIAL CONTROLLER
- 15+ years of experience at Microsoft leading the development of Bing’s advertising platforms
- Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment
- Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation
Management Team
Brian Boroff
FOUNDER & CEO
Rodolfo Novarini
Chief Commercial Officer
Alex Hurd
VP GROWTH
Anthony Ford
DIRECTOR OF PRODUCT
Daria Belardo
FINANCIAL CONTROLLER