Our Team
The Experienced Play2Pay™ Team
Based in Miami, Florida, with operations in the UK, Singapore and Indonesia, the Play2Pay™ team has extensive international monetization, gamification and engagement experience.
Brian Boroff
FOUNDER & CEO
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
Rich Kroll
Chief Technology Officer
- 20+ years of experience in scaling software, systems, and engineering teams in numerous industries including healthcare, retail, e-commerce, and SaaS
- Served as VP of Software Engineering at Chewy, the fastest growing e-commerce company in history. Grew team from 20 to 80+ FTEs which saw a successful IPO
- Led the development and deployment of an advanced “big data” analytics platform supporting clinical population health research
Rodolfo Novarini
Chief Commercial Officer
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola
Jason Bishop
SVP RESEARCH & DEVELOPMENT
- 15+ years of experience at Microsoft leading the development of Bing’s advertising platforms
- Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment
- Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation
Rodrigo Naranjo
VP DISTRIBUTION
- 15+ years of experience at Microsoft leading the development of Bing’s advertising platforms
- Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment
- Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation
Alex Hurd
VP GROWTH
Kathy Bates
DIRECTOR OF TALENT
Anthony Ford
DIRECTOR OF PRODUCT
Daria Belardo
FINANCIAL CONTROLLER
Brian Boroff
FOUNDER & CEO
Rich Kroll
Chief Technology Officer
Rodolfo Novarini
Chief Commercial Officer
Jason Bishop
SVP RESEARCH & DEVELOPMENT
Rodrigo Naranjo
VP DISTRIBUTION
Alex Hurd
VP GROWTH
Kathy Bates
DIRECTOR OF TALENT
Anthony Ford
DIRECTOR OF PRODUCT
Daria Belardo
FINANCIAL CONTROLLER