Our Team
The Experienced Play2Pay Team
Based in Miami, Florida, the Play2Pay team has extensive international monetization, gamification and engagement experience.

Brian Boroff
FOUNDER & CEO
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB

Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB

Anthony Ford
VP PRODUCT
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola

Ana Rocha
DIRECTOR, GROWTH MARKETING

Sean Eyen
DIRECTOR, MONETIZATION

Mitchell Kelman
DIRECTOR, ENGINEERING

Daria Belardo
FINANCIAL CONTROLLER

Vinicius Soares
CUSTOMER SERVICE MANAGER

Vitor Wagner
DIGITAL MARKETING ASSOCIATE

Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER

Noah Seidman
SOFTWARE ENGINEER

Rosalyn Blanco
SOFTWARE ENGINEER

Alex Vila
SOFTWARE ENGINEER

Brian Boroff
FOUNDER & CEO

Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER

Anthony Ford
VP PRODUCT

Ana Rocha
DIRECTOR, GROWTH MARKETING

Sean Eyen
DIRECTOR, MONETIZATION

Mitchell Kelman
DIRECTOR, ENGINEERING

Daria Belardo
FINANCIAL CONTROLLER

Vinicius Soares
CUSTOMER SERVICE MANAGER

Vitor Wagner
DIGITAL MARKETING ASSOCIATE

Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER

Noah Seidman
SOFTWARE ENGINEER

Rosalyn Blanco
SOFTWARE ENGINEER

Alex Vila
SOFTWARE ENGINEER