Our Team
The Experienced Play2Pay™ Team
Based in Miami, Florida, with operations in the UK, Singapore and Indonesia, the Play2Pay™ team has extensive international monetization, gamification and engagement experience.
Brian Boroff
FOUNDER & CEO
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER
- Experienced CEO with 20+ years’ international experience and a proven track record in the IT & Telecom sector
- Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers
- Deployment experience with wireless carriers worldwide, including Vodafone, T-mobile, O2, 3, Orange, Virgin Mobile, British Telecom, AT&T and BskyB
Anthony Ford
VP PRODUCT
- 16 years’ experience advising Tier-1 wireless carriers on mobile device supply chain and logistics
- Served as Global VP of Carrier Services at Brightstar, the world’s largest wireless device distributor
- Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar’s customers, including Sprint, Telstra and Motorola
Ana Rocha
DIRECTOR, GROWTH MARKETING
Sean Eyen
DIRECTOR, MONETIZATION
Mitchell Kelman
SOFTWARE ENGINEERING MANAGER
Daria Belardo
FINANCIAL CONTROLLER
Vinicius Soares
CUSTOMER SERVICE MANAGER
Vitor Wagner
DIGITAL MARKETING ASSOCIATE
Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER
Noah Seidman
SOFTWARE ENGINEER
Rosalyn Blanco
SOFTWARE ENGINEER
Alex Vila
SOFTWARE ENGINEER
Brian Boroff
FOUNDER & CEO
Alex Betancur
CHIEF PRODUCT, GROWTH & REVENUE OFFICER
Anthony Ford
VP PRODUCT
Ana Rocha
DIRECTOR, GROWTH MARKETING
Sean Eyen
DIRECTOR, MONETIZATION
Mitchell Kelman
SOFTWARE ENGINEERING MANAGER
Daria Belardo
FINANCIAL CONTROLLER
Vinicius Soares
CUSTOMER SERVICE MANAGER
Vitor Wagner
DIGITAL MARKETING ASSOCIATE
Miguel Kamayd
ARCHITECT & SOFTWARE ENGINEER
Noah Seidman
SOFTWARE ENGINEER
Rosalyn Blanco
SOFTWARE ENGINEER
Alex Vila
SOFTWARE ENGINEER